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         that can take a couple of years, but I
         am excited by those challenges.”
         SP Appoints New Marketing
           Straightpoint (SP) has named Phil
         Roch Marketing Executive, as the load
         cell manufacturer looks to leverage his
         extensive expertise in technical  con-
         tent, videography and events.
           Roch,  who  has an entertainment
         technology degree, brings a wealth
         of  experience  to the  company, most
         recently  as  marketing  and technical
         content producer in the security tech-
         nology sector. He has enhanced previ-
         ous employers’ visibility through writ-
         ten materials, a variety of videos, and
         events of all types, including those that
         engaged audiences in the aviation and
         naval sectors. SP is noted for its grow-  David Ayling, director (left), welcomes Phil Roch, marketing executive, to Straightpoint.
         ing presence in the aforementioned sec-
         tors among a multitude of others.  cates via the popular medium.      ucts and its customers. There’s a terrific
           Roch said: “SP is already an effective   He said: “SP has already had some   atmosphere [here] and I’m excited about
         communicator with a proven track re-  success  through video and my aim is   showcasing that to a greater number of
         cord of successfully engaging its many   to build on that initial presence. Over   people over the coming months.”
         markets across the world. However, it   80% of online traffic currently is video,   David Ayling, Director at  SP, said:
         identified an opportunity to expand the   which demonstrates the potential. Au-  “We see ourselves  as pioneers in our
         marketing team and add breadth to the   diences can expect to see more promo-  sector and a key component of retain-
         volume of content and the platforms on   tional, elemental and instructional vid-  ing  thought  leadership  status  is  com-
         which it is shared, while retaining cer-  eos, in addition  to talking head-style   municating on a regular and multi-
         tain hallmarks in quality and tone.”  pieces and interviews with the compa-  faceted basis with existing contacts in
           Early written  projects  are likely   ny’s leading figures.”        addition to prospective partners  and
         to include content for the constantly   Trade media has  already reported   customers. It’s going to be interesting
         evolving website and documentation to   extensively on  SP’s  intentions  to ex-  to follow Phil’s content and marketing
         enhance  the sales team’s endeavours.   hibit at a record number of events in   pathways to that end.”
         With the majority of online content be-  2018. While Roch will support this pro-  Roch, who joins Tanya Gregory in
         ing consumed by video—a  trend that   motional activity, he  is  also expected   the marketing team, can be contacted
         is set to continue—Roch will also over-  to  use  the  firm’s  Havant,  Hampshire   at
         haul  the way SP currently  communi-  headquarters  as  a  platform to  show-
                                            case product and expertise to selected  LEEA announces New
                                            target audiences.                  Leadership
            In 1924, Germany’s ‘Adolf Bleichert & Co.’   He explained: “One of the most effec-  LEEA (Lifting Equipment Engineers
            celebrated its 50th Anniversary. By the time of this   tive ways  of  building trust  in  a man-
            occasion, the company had designed and built the                   Association), the world’s leading repre-
            world’s record holding wire ropeways: Longest and   ufacturer  and increasing  awareness   sentative body for the lifting equipment
            highest elevation (Argentina); Length of system over   about its product range is to invite   industry, is delighted to announce the
            water (New Caledonia); Steepest (Tanzania); Highest
            capacity (France); Northernmost (Norway); and,   people to visit a facility and see the op-  appointment of Paul Fulcher as the
            Southernmost (Chile).           eration first hand. We can supplement   new  LEEA Chairperson  and to  wel-
                                            such visits with tailored presentations   come Dr. Ross Moloney as Chief Execu-
            Written by the great-great grandson of the
            company’s founder, this book includes over 100   and other content to ensure individuals   tive Officer of the Association.
            pictures and detailed engineering drawings that   or delegations leave with a mindful of   Paul Fulcher, MD of Rigging Services
                           explore the legendary   knowledge and key takeaways.”
                           company’s history,                                  takes up the appointment of Chairper-
                           and several of its   Roch hopes to harness the power of a   son from Oliver Auston after his 2 year
                           record-holding   world-class workspace that was an ap-  tenure. Paul has been an active mem-
                                            peal to him when he considered the po-  ber of the board for 20 years and previ-
                               Available at   sition. He said: “My first impressions of   ously held the position of Chairperson
                           your Kindle or in paperback.  all departments of the company, from   from 2001 to 2003.
                                Available at  the new machine shop to the offices next-  Paul Fulcher  said, “I am excited to
                                in paperback.  door, were that it is an extremely well or-  be back in the role as Chairman of the
                                            ganised operation. Upon joining the com-  Association especially during this time
                               ‘Like’ it on Facebook
                               for relevant   pany and meeting the team, it’s further   of change and global re-organization
                           information and news.
                                            apparent  that  SP  has  a  super-engaged   of LEEA’s member services which will
                                            workforce, passionate  about  the prod-  be the focus for 2018. I am particularly
         72     Wire Rope News & Sling Technology   February 2018
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